Connecting with South Asian Customers: Developing Cultural Awareness

Session 1003
Connecting with South Asian Customers: Developing Cultural Awareness
Sarala Uttangi Brampton Library

The South Asian group of people is one of the largest growing community in the Brampton area. The Brampton Public Library staff were looking for a speaker or researcher who knew the South Asian to give them more knowledge about the cultural backgrounds of this group of people. No one was to be found, so they created their own program.

Sarala talked about what they are doing as a library. She touched on the demographic trends in Brampton and Peel Region area. The part that I found the most interesting was the country profile where she broke down each country. Talking about the differences in population, language, religion and land area in each of these countries. She also gave some cultural tips on how they interact with people from back home and how to get South Asian poeple involed in programs. The personal touch is what they like. I believe we all like a little bit of personal touch.